Edit & publish
Rewrite product descriptions for buyer confidence
Make every product clearer, more useful, and easier to buy.
Start optimizing your website safely in 2 minutes
Recipes created by real experts.
Edit & publish
Rewrite product descriptions for buyer confidence
Every product explains benefits, proof, specs and fit clearly.
Edit & publish
Refresh outdated posts with current facts
Old claims, dates and recommendations brought up to today.
Analyze
Find thin product descriptions
Weak product pages listed before they lose discovery or trust.
Analyze
Build an AI-search readiness audit
Posts missing clear answers, sources or structure ranked for action.
Edit & publish
Fix internal linking across all posts
Orphan content linked and related articles connected.
Edit & publish
Add AI-answer FAQs to products
Product pages answer shopper questions before AI or competitors do.
Analyze
Build an AI-search readiness audit
A prioritized list of posts missing clear answers, sources or structure.
Analyze
Build a pillar and cluster map
Posts organized into topics, pillars and cluster opportunities.
Analyze
Build a product AI-readiness audit
Catalog gaps in FAQs, specs, clarity and trust signals listed.
Edit & publish
Rewrite intros for search intent
Each opening answers the query before adding context.
Edit & publish
Refresh stale product copy
Old claims, materials, bundles and guarantees updated across the catalog.
Analyze
Find stale collection items
A refresh queue ranked by age and outdated references.
Analyze
Report keyword cannibalization
Competing posts grouped so you can merge, redirect or rewrite.
Analyze
Find products missing confidence details
Pages without sizing, care, shipping or returns cues surfaced.
Edit & publish
Add AI-answer summaries to every post
Each post opens with a clear answer block AI engines can cite.
Edit & publish
Add comparison blocks to product pages
Shoppers see tradeoffs, alternatives and best-fit use cases.
Edit & publish
Refresh outdated collection items
Old facts, dates and claims brought up to today.
Analyze
Find posts not updated in a year
A refresh queue ranked by age and likely staleness.
Edit & publish
Improve internal linking site-wide
Relevant posts linked together so readers and crawlers move deeper.
Edit & publish
Rewrite products for LLM discovery
Product copy becomes clearer, factual and answer-friendly.
How it works
From a connected site to an approved change.
Connect your site, choose a job, let the agent work with full-site context, then approve exactly what goes live.
- 01Connect your contentBring every supported CMS into one workspace.
- 02Run a workflowUse a recipe or build a repeatable process of your own.
- 03Review the diffSee exactly what changed before it touches production.
- 04Publish or revertShip approved work with a snapshot waiting behind it.
GOOD MORNING
Your content operation
Connected content334Across 2 sites
Needs review64From 1 workflow
Published this month127All changes recorded
Active workflowsView all
↗
Internal link engine64 of 248 pages ready to review
Ready✦
Brand voice auditScanning Northstar Journal
Running↻
Stale content refreshScheduled for Monday, 09:00
ScheduledControl is the feature
Move quickly without making production feel fragile.
Full-site context
Every workflow can understand the rest of your content, not just the open document.
Review before publish
See field-level changes and approve the exact records that should go live.
Version history
Every push creates a snapshot, so reverting is a deliberate action instead of a recovery project.
Why I built Specter
AI can already write. The hard part is putting it to work safely.
I built Specter because the model was rarely the bottleneck. The real problem was scattered context, improvised workflows, review in the wrong place, and publishing that still depended on fragile manual steps.
Specter makes that entire system coherent: connect the site, give an agent a real job, inspect every change, and decide what ships.
AxelFounder of Specter
Portrait of Axel
One system, three ways in
Start in the browser. Go deeper when you need to.
The web app is Specter for most teams. Pro and Open Source keep the doors open for power users, developers, and organizations with different operating needs.
Specter Web
The complete hosted workspace for connecting content, running AI workflows, reviewing changes, and publishing safely.
- No install
- Managed AI workflows
- Shared workspace
- Scheduled operations
Spectersync Core
The downloaded app for local markdown, custom tools, and direct control over your content workflow.
Explore Pro →Open Source
The core engine for developers who want to inspect, extend, self-host, or build their own version.
View on GitHub →Frequently asked questions
Clear answers before you connect anything.
Is Specter an AI writer?+
No. Specter is the workflow and control layer around AI work: it connects your content, supplies context, runs repeatable workflows, shows the changes, and safely publishes what you approve.
Do I need to download anything?+
No. The web app is the primary Specter experience. Connect a supported CMS in the browser and start working.
Can I still work locally?+
Yes. Spectersync Core is the downloaded power-user app for local markdown, custom tooling, and hands-on control.
Can I use my own model or prompts?+
Yes. Managed workflows make the common jobs fast, while BYO prompts, models, and the open-source engine keep the system flexible.
What happens before a workflow publishes?+
You get a dry run and a clear diff. Specter snapshots the existing version before push, giving you a reliable path back.
The next layer in your content stack
Turn AI work into work that ships.
Connect your content operation to Specter and make every workflow visible, repeatable, and safe.
Claim 75 free credits